CleanApp’s as old as human civilization. Since the formation of the very first households, there have been parents growling at kids, “CleanApp your cave, you Neanderthal!” Kids snarkly responding, “But Neander-Papa didn’t CleanApp his mammoth bones and trash!” But families understood that like it or not, the cave had to be cleaned; otherwise, as Archer teaches, you get ants!
And so, as tens of thousands of years of CleanApp-ing ensued, humans noticed a fascinating link: the cleaner the households and villages, the healthier the people in them. With time, this realization brought us a little thing we now know as … the city.
Cities & citizens that learned to CleanApp thrived; those that did not, perished due to waste-borne diseases, like, um, the Plague. So by the time the 20th century rolled around, you’d think we’d have figured out how to CleanApp really really well. Unfortunately, not.
Just thirty years ago, New York was dumping trash 12 miles off its shores!
At the start of the 21st century, we’re not really that much more sophisticated when it comes to trash than our ‘uncivilized’ ancestors. In some ways, we’re even worse. The trash might have changed from mammoth bones to plastic cups, but the underlying habits are the same. We humans generally hate cleaning up after ourselves, and even when pressed to do so because our kids are getting sick from the pollution, our dominant approach to trash is to bundle it all up in a big plastic mammoth skin, to walk to the opening of the cave, and … to toss it out.
Where this trash goes, whether down the hill, or to the “landfill,” is no longer our concern. Out of sight is out of mind. Good riddance. Except no thinking person in the world, irrespective of political bent or ideology actually believes that our approach to waste disposal is even remotely sustainable.
CleanApp is here to turn this mammoth around. How?
Since 2013, we have been in stealth development, generating breakthrough tech that we’re sure will disrupt BigWaste. We are also confident our tech, ideas & approach will disrupt the way ordinary people interact with waste that they produce or simply encounter. Our research has produced two active patent applications, and one active U.S. utility patent grant. And we’re just getting started.