We’ve all been there. Trying to do our shopping, when all of a sudden, we catch sight of a hazard or trash. Spilled milk in Aisle 7, boxes blocking the way, broken glass, overfilled trash bins, and so on. It wouldn’t take long to try to find a store clerk or manager, but we’re “not there to do the store’s job for them,” we grumble, and press on.
Retail CleanApp Today
Kroger/Walmart/HomeDepot (and millions of stores globally) certainly want to know if there’s spilled milk in Aisle 7 or broken glass where kids can get it. CleanApp reports like this are easy to do for consumers, especially if: (1) customers know that reports will be scrubbed of any and all identifying information (unless they want to provide this info); (2) if the consumer is incentivized for submitting high quality reports that, perhaps, zoom in on a photo, or even offer a video or panoramic perspective.
Tech makes CleanApp-ing really easy, and with every new smartphone release, this becomes easier and easier.
For retail firms, it’s not just about good corporate practice or avoiding liability. Chances are, management would want to know if certain stores are not up to national or global quality or brand standards. If store #407 is suddenly getting a high number of CleanApp reports from 5-star CleanAppers, it could mean a store manager is failing to do his or her job.
CleanApp information is very valuable, and retail stores will pay to subscribe to databases that give them realtime access to high-quality user reports.
The value proposition becomes even clearer when we consider the proliferation of enterprise-grade robotic cleaners. These RoboVacs & RoboScrubbers can go aisle-by-aisle, but it’s inefficient to do this round the clock. It’s far more efficient to give robovacs access to realtime CleanApp data, especially if its route-optimized, or intelligently “threat-sorted,” so that the bots are responding to the more urgent reports first. A milk puddle in the busy dairy portion of Aisle 7 is probably more urgent than report of parking lot litter. But then again, maybe not.
CleanApp BigData analytics helps firms make these resource allocations in a smart, data-driven, way.
Retail CleanApp Tomorrow
Our vision for a clean future sees retail establishments around the world incorporate CleanApp into their business operations. We want to see a world where:
- Customers & store visitors can send real-time trash/hazard reports through a seamless mobile interface, through voice command or another input method without having to open a dedicated app for that establishment, location, etc. It shouldn’t be a customer’s duty to investigate the store number, the responsible party, and so on. If a verified user wants a store to know that there is a dangerous or unsightly spill in a given place, this should be made as easy as possible.
- Stores will be able to purchase or otherwise contractually gain access to various levels of CleanApp reporting, including access to real-time incident reports;
- Stores will be able to deploy human and machine responders to incident reports on an as-needed basis;
- Together #1 through #3 facilitate & expedite reporting/responding functions when it comes to CleanApp reports, and CleanApp analytics will help continue to refine and improve the reporting/responding process.
- Customers should have baseline expectations of non-attribution/non-retribution/non-liability for performing CleanApp functions and these expectations must be consistent across myriad CleanApp use scenarios in order to facilitate/encourage user adoption & increase CleanApp activity;
- Stores should be proud of their excellent CleanApp responsiveness ratings, and should actively encourage CleanApp reporting, while simultaneously developing/deploying faster & more effective CleanApp response solutions;
- Customers should have the right to learn regarding the fate of their CleanApp report, including reporting rates for that or similar incident at that and/or similar establishment on a redacted/optimized/metadata basis.
To learn more about our vision for harmonized CleanApp reporting/responding standards, please calendar the release of our 2018 Whitepaper on December 31, 2017.