@CleanApp, we understand that CleanApp reporters need incentives to do trash reporting.  While there are a lot of people who submit CleanApp reports voluntarily, a lot of people don’t.  Even after we achieve our goal of getting BigTech to enable native OS CleanApp functionality, we’ll still face an uphill voyage to get billions of people CleanApping.  Fortunately, this paradigm shift couldn’t be happening at a more opportune time.

CleanApp + #BlockChain technology will revolutionize how we incentivize active citizen participation in litter abatement & environmental stewardship.

#FinTech & #BigFin have a lot of structural problems in the way financial “products” are “engineered” & marketed. There are a lot of initial coin offerings (ICOs) that are classic “pump & dump” schemes & this is bringing lots of scrutiny to this largely unregulated market.  But what’s also remarkable about the FinTech space is its boundless innovative energy & amazing capacity for regeneration and adaptation. FinTech is always looking for new markets to colonize, and CleanTech/TrashTech present precisely these types of untapped market opportunities.


The term TrashTrack harkens back to an MIT Senseable City Labs project, and refers to the ability to use tracking tech to figure out where trash is going in scientifically rigorous ways.  Today’s tech is moving towards a world where we can conceivably track every object.  That may or may not be desirable, and it may or may not be feasible, but the tech exists for precisely this level of object-level recognition & tracking.

Just like a 90s-era recycling machine could identify the plastic type from just the bar code, modern TrashTrack technology allows us to take stock of post-consumer commodities with increasing levels of detail.  The financial implications of this are clear.

If we have a way of tracking “waste” post-consumer commodities, we have a clear path to: (a) financializing various collection processes; (b) creating increasingly sophisticated & diffused post-consumer commodity markets; (c) developing more market-optimized commodity price models, where the post-consumer waste cost is internalized into the cost of a given product, rather than externalized.


As we presented in CleanApp@AirBnB, there are also lots of ways to incentivize CleanApp reporting & responding in sharing economy sectors.  Just as highly-ranked CleanAppers can be rewarded with rebates, crypto, or recognition for providing high-quality CleanApp reports, so too with CleanApp responders.

The easiest way to incentivize CleanApp responders is to simply pay for each response. But even within a flat payment scheme, different compensation rates accompany different types of CleanApp responding.

LitterCoin & TrashKens

Development teams like OpenLitterMap have outlined plans for cryptocurrency rewards for generating litter.  @CleanApp, we are actively brainstorming ways of leveraging cryptotech to develop a trash token (Trash + Token = TrashKen) offering.

LitterCoin, TrashKens & other waste-based cryptotokens/smartcontracts are premised on a simple idea that there are individuals in any economic system of organization who preference clean lived environments, clean parks, clean highways, and clean playgrounds, and will invest in cleanliness.  Spread over a large group of community investors, individual contributions may be rather small, indeed.  But compounded over time and multiplied by large group sizes, the rewards start to make sense for the responders and for communities who are contracting with them.

CleanApp FinTech in 2018-2020

Over the coming months, we will continue to outline & profile transformative ideas for leveraging & integrating existing & soon-to-be-deployed FinTech with CleanApp processes and incentive structures.

LitterCoin is just the tip of the iceberg in terms of the treasure we’ll be digging up from our stockpiles of trash.

CleanApp as Crypto’s “Killer App”

We recently started a five-part series on Medium called, Crypto’s “Killer App” is Litter-ally Under Our Feet. We joined Medium because it seemed to be a nice intersection of leading tech and environmental/social science reporting.  We still haven’t figured out how Medium’s paywall works in operation, although we are disappointed with the fact that some readers aren’t able to access our stories even though we disabled paywall features.

While we figure this out, we wanted to give our supporters access to the Medium stories directly, so we’re attaching them as .pdfs below.