BigTech usually refers to household-name tech giants like Google, Amazon, Microsoft, IBM, Apple, and Samsung, but it also to many other key drivers of innovation in the tech sector. Firms like Intel, Nvidia, Cisco – and nonprofits like WiFi Alliance, OpenAI, and Bluetooth Working Group, and many more – all of these are BigTech players because these teams design and deploy the tech that billions of people use on a daily basis.

Despite its modest size, CleanApp’s also a BigTech player in that it promulgates standards that aspire to reach billions & penetrate into multiple BigTech spheres.  As we explain throughout our work product, CleanApp adds very high levels of new utility to existing resource management processes.

Just by way of example, CleanApp’s reinventing recycling by decoupling and fragmenting the various trash reporting & responding functions. These used to be bundled together & imposed as a fairly significant cost on the recycler; CleanApp frees users to do what they can, trusting that over time, with the right tools, people will do the right thing.

In the process, CleanApp is also creating numerous micro- & macro-level markets that move us as a society towards using resources in far smarter, far more efficient, and far more lucrative, ways.

Educating BigTech

One of CleanApp’s main near-term goals is raising awareness within BigTech regarding the utility and immense profitability of activating trash/hazard reporting in consumer-oriented OS environments.  This includes direct advocacy & continuous social-media outreach to:

  • Google, with their 2b+ Android users & awesome cloud compute capabilities, and just all-around googyness;
  • Amazon, with its proven, successful, and highly aggressive growth trajectory in the digital assistant, AI space;
  • Apple, with everything that Apple represents in terms of the contemporary baseline UI aesthetic;
  • Microsoft, with industry, enterprise, & private-public clout that’s uniquely MSFT;
  • Samsung, with mobile software that’s increasingly pairing very well with its own proprietary suite of SmartHome solutions.
  • Facebook, for billion+ user base & corporate revenue diversification needs;
  • Twitter, for the frenetic energy of their core user base;
  • […]

Defining CleanApp BigTech

In addition to the behemoth class of BigTech above, the are also many more nimble and extremely forward thinking firms that can & should bring CleanApp functionality to consumers.  Each of the firms profiled below has existing tech that can process CleanApps, not to mention forthcoming iterations of the technologies these teams bring us.  For instance:

  • Tesla can & should adopt CleanApp standards to enable drivers to report back on road conditions, especially given the extraordinary brand loyalty and self-interested motivation that Tesla drivers have in increasing the technology they are using. Like Wikipedians who instantly benefit from the edits they make to Wikipedia, Teslapedians would be the first to benefit from better tech that emerges from CleanApp integration;
  • OpenAI, should embrace a torrent of high-quality user-generated CleanApp data to teach classes of AI the seemingly mundane, but extremely complex neural task of distinguishing between trash & non-trash, globally, in real-life, real-time situations.  Here’s looking at you, @Karpathy.
  • Uber gets many “uber of” spinoffs & permutations, but the “uber of trash” market entrants, like Rubicon Global, represent a revenue stream that makes standard taxi-style ridership revenue pale in comparison.  It’s one thing to be able to move people from point A to point B, but if you become a firm that can leverage your non-rider capacity to ferry goods, commodities, and post-consumer waste from point B to point C, then you’ve cemented your place in the 21st century economy.
  • GoPro has a customer base that, on average, is far more outdoorsy & active than more casual producers of imagery. Adding native CleanApp functionality moves GoPro offerings away from imagery & editing towards integration with #SmartHome/#SmartCity vendors. GoPro diversifies away from hardware & cloud services towards much higher value-added propositions.
  • develops software for leading smartglass producers, including GoogleGlass’ EnterpriseEdition. Everyone knows that GG will be back in a highly robust consumer form sooner or later, and when Glass returns, it can have CleanApp as a native function. More streamlined form function for consumers; more revenue for glasses devs.
  • […]

Stimulating BigTech

One of the coolest things in our ongoing conversations with BigTech is the confidence that comes from knowing just how big a market CleanApp functionality represents. This allows us to engage with BigTech as partners and collaborators.

There’s fierce competition between, among, and within, the BigTech firms for primacy in the #SmartHome/#SmartCity/#CivicTech space. This means that if Google’s not paying attention to how CleanApp is defining this space, Amazon potentially is, and so on.

In our view, the firm that offers consumers nativeOS CleanApp functionality first will have nearly insurmountable first-mover advantage. We don’t have a preference for who wins, but the other tech players would be well advised of the competition not just from their global counterparts, but also from foreign tech giants.

Why Would BigTech Care About Trash?

For the same reason that BigTech cares about cat videos on YouTube. To BigTech analysts, it should be clear that CleanApp goes far beyond trash tagging, mapping, and response processes.  CleanApp = CivicTech. Furthermore,

CleanApp represents one of the most organic human-machine learning interface opportunities at the dawn of consumer-oriented AI.  In terms of natural-language learning alone, just consider the implications for (a) artificial intelligence; (b) machine learning; (c) image recognition; (d) route & process optimization; (e) predictive analytics; (f) dynamic data learning/storage minimization; (g) etc.

In order to avail themselves of these goodies, BigTech firms simply have to activate trash/hazard reporting as a native functionality. For the largest of the players, it’s practically a zero cost proposition; for the smaller firms, it’s entails a marginal cost increase.  Risk is virtually nonexistent.

And, what must be emphasized & underscored repeatedly, the user base that is actually doing CleanApp reports is already hyper-incentivized to produce the highest quality report & identifying information, for the simple reason that the reporter wants the trash gone and/or the hazard cleared.  Such strong real-world data-integrity safeguards/incentives/parameters are difficult to replicate through artificial incentives.

When we broaden our aperture to consider the data-learning/data-action opportunities discussed throughout, the answer to the question above becomes obvious. BigTech should care about CleanApp to cleanup the lived environment; BigTech should also care about CleanApp to cleanup the competition.

It’s really as straightforward as that.

See also