We think Amazon is going to be a central player in 21st century waste management processes. AmazonTrash, AmazonCleanApp, AlexaClean – whatever @JeffBezos decides to call it, Amazon is uniquely positioned to change our entrenched ways of thinking about trash.

Here are a few illustrations:


When Amazon announced the purchase of Whole Foods Market (WFM), a new meme suddenly grabbed hold:

“Alexa, buy Whole Foods, please.” -Jeff Bezos

It quickly went from being a joke to a serious matter when everyone realized that practically the first thing Amazon did with WF was to aggressively market its various Echo products. It’s clear that BigTech firms want their respective digital assistants in as many hands as possible, because that makes better digital assistants. Scale is everything. And its also clear that Amazon is actively trying to cultivate brand loyalty & consumer trust among its various user segments. 2+2 = CleanApp@WholeFoods.

Alexa can already be paired with smart #RoboVacs, and voice-activated in-home cleaning commands are going to get smarter & smarter. But Amazon’s billions of customers may not be quite ready for immersive home mapping, where Alexa knows where your kitchen and bedroom are, and where all your dirt is hidden.  WholeFoods offers an ideal sandbox environment for AmazonClean & third party developers.

Here’s another use case:

Just like CleanApp@Stores described, there are a lot of upsides that come from access to realtime customer-sourced CleanApp feeds. It’s not just about knowing where to send an Alexa-enabled CleanBot: it’s also about knowing why the store manager allowed the trash to lay there for hours. That’s actionable data.

If properly sandboxed in places like WholeFoods or Amazon’s massive warehouses, AlexaClean could mature into a full-fledged OS/IoT environment that powers global enterprise-grade adoption. It has the potential of being the AWS of CivicTech.

Amazon execs should see the awesome monetized potential of this; if not, we’ll be glad to explain.


, Amazon is also continuing development on an Alexa-enabled #SmartGlasses product. In this iteration, it’s being prototyped without a camera, but given the proliferation of imagery tech, it may not be necessary for the glasses to have a camera. A user pointing their AppleWatch at trash they want cleaned and telling Alexa to “#CleanApp that trash” gets the necessary data to backend CleanApp processes.

Location/incident data can be gleaned from a photo, but it can also be gleaned from a user’s location/orientation/gestures and the spatial vector the user’s on. In other words, even without photos, AlexaGlass or AmazonGlass can give users immediate added value & utility.


What’s clear from our analysis of Amazon’s strategy for Alexa is that Amazon wants as many people interacting with Alexa in as many settings as possible, in as many languages as possible. Adding CleanApp functionality globally can give AlexaAI a data feed unlike any other, where users will be submitting various complaints & hazard reports & all sorts of other incident data. For AmazonAI folks, this will be a boon and an unrivaled learning opportunity.

What more, Amazon is uniquely positioned to actually offer fully-automated CleanApp-enabled responders in select sandbox environments, like Whole Foods, its behemoth warehouses, and in select public spaces like airports & transit stations.

As more users submit CleanApp reports through Amazon services, AmazonAI will get progressively better, accuracy/response rates will go up, and this creates a positive feedback loop. Before long, perhaps Jeff Bezos will be telling his EchoWatch, “Alexa, buy Waste Management.” Analysts across the world will scratch their heads, “First WaPo, then WF, now WM; does Bezos have a ‘W’-fetish or something? – this makes no sense.”

But those surveying global supply & removal chains through a wider aperture will have a pretty good sense of what’s up & the awesome Earth-saving/market-making potential therein.

See also