Let’s begin with a disclaimer. It may sound like CleanApp’s fun & games, yet another naive or tree-hugging outfit that’s going to realize the world’s just doomed, and it’s too late to turn things around. Quite the opposite, we feel we have a pretty good handle on what’s driving human behavior when it comes to trash and a very good data-driven understanding of how to motivate CleanApp.
In fact, as we share in our history files, we spent years successfully prosecuting intellectual property (IP) protections, including the grant of a U.S. utility patent covering our core process. We continue to prosecute CleanApp-related patent applications & are building a robust IP portfolio covering trash reporting/waste management systems and processes. As a U.S.-based but globally-oriented team, we understand that CleanApp has to make financial sense for people and firms. As one of our advisors shares, “if it’s not adding to the bottom line, it’s taking away from it.”
So, to understand the tech mechanics or social dynamics of CleanApp, it’s best to start with the business case for CleanApp.